Consumer Perception of Halal Logistics Practices in Malaysia: A Conceptual Review

Abstract

The market for halal logistics services is expanding. Halal sector-driven diversification of halal goods and services from the standpoints of producers and customers is a recent development. The increasing demands of Muslim consumers, particularly for food and beverages, have expanded the potential for halal logistics services. The perspective of consumers, as well as Logistics Service Providers, can benefit from halal logistics activity. Indirectly, the expanding Muslim population worldwide is the reason for the current spike in demand for halal goods. Customers choose the goods or services to purchase based on whether they will meet their known demands. Marketing initiatives, individual experiences, and societal and cultural influences are just a few examples of the many variables that might affect consumer perception. Hence, the objective of this study is to present a conceptual conclusion regarding how consumers perceive halal logistics in Malaysia. The finding shows that Muslim consumers in Malaysia look for the halal label, which denotes that the product has been approved by the Malaysian religious authority. Customers in Malaysia, therefore, favour halal logistics suppliers with sufficient compliance-based documentation in place as a preventative measure to avoid any issue or disagreement.